Shopify migration / Nutrition
Elit Nutrition
A stronger foundation.
A clearer way to shop.
An Abicart-to-Shopify migration and a full storefront redesign for a Swedish sports nutrition brand.
Explore the project
Average order value
+240%Conversion rate
4.5 to 6%Reported project results. Published on our Shopify profile
The brief
Move the platform.
Move the experience forward.
The migration was an opportunity to rethink how customers find and buy Elit’s range. The work brought store design, product discovery and the purchase journey together on Shopify.
- Client
- Elit Nutrition
- Platform
- Abicart to Shopify
- Our role
- Migration, design, development, CRO
Product discovery
A broad range.
Easy to find your way.
Clear categories give customers a direct route to protein, creatine and the rest of the range. Products, prices and purchase options take priority.
The buying decision
Make the options
easy to compare.
Product pages bring the product, price and quantity offers into one clear buying area. The customer can see the value of each option before choosing.
Replatform
Move the store from Abicart to a Shopify foundation.
Redesign
Give the range a consistent, recognisable storefront.
Refine
Focus the journey on finding, comparing and buying.
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