Shopify redesign / Fine art photography
Iconic Images
Let the photography
lead the experience.
An editorial storefront for an extraordinary archive, with a clear route from discovery to enquiry.
Explore the project
Photography: Tony McGee, For German Vogue, Greece, 2010. Courtesy of the Iconic Images collection.
The brief
A gallery experience,
built for the web.
Iconic Images needed a store that respected the collection while making it easier to explore. The redesign gives photographs room to breathe and connects browsing with a considered buying conversation.
- Client
- Iconic Images
- Sector
- Fine art photography
- Our role
- Store redesign, development, performance
The archive
Space for the work.
Structure for the collection.
A clean collection grid keeps the photographs prominent. Filters help visitors narrow a large archive without competing with the imagery.
From interest to enquiry
A valuable artwork
deserves a personal conversation.
Artist, edition and print details sit beside the photograph. A prominent enquiry action connects interested collectors with the gallery team.
In the client’s words
“Their re-design had immediate benefits, resulting in a record month of sales through website enquiries.”
Iconic Images · Shopify review · May 2026
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