Shopify redesign / Performance nutrition

Tradesman Nutrition

Built for real work.
Designed for the way people buy.

A mobile-first Shopify redesign that brings the brand’s blue-collar identity into a clearer shopping experience.

Explore the project

Tradesman Nutrition team holding their products at a work vehicle

Conversion rate after the redesign

3.5 to 4.5%

Mobile conversion

3×

Reported project results. Original project write-up

The brief

Keep the character.
Improve the journey.

Tradesman had a clear audience and an initial design direction. Our role was to develop that into a stronger Shopify experience, with mobile shopping, product information and the buying decision at its centre.

Client: Tradesman Nutrition
Audience: Blue-collar workers
Our role: UX, UI, Shopify development, CRO

First impressions

The audience should
recognise themselves.

The storefront leads with the brand’s purpose, real products and clear shopping routes. Its distinctive visual identity stays intact.

The live storefront, built around the brand’s audience.

Product detail

Bring the decision
into focus.

Reviews, product benefits and supply options sit within the buying journey. Customers can compare the offer and choose a plan without hunting through the page.